Keyword: Marketing Page 2

Filmmaker Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry discovered that they are the...

Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy...

In 1990, SEGA, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a...

FLOW is a nightmare fuel 2D animation, stop motion, and live action short film, about a skincare company and the horrifying truth of what goes into...

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how...

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the...

Brooke, a young marketing executive, goes back to her hometown excited to relive her Christmas memories, while helping a struggling family-owned...

How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public...

Business speaker Don Beveridge brings his consulting expertise to a corporate engagement for Burger King, Baskin-Robbins, Dunkin' Donuts, Togo's and...

Two decades after the initial exposé of the corporation, this follow-up unveils a world now fully remade in its image and perilously close to...

Chris van Tulleken takes a personal view at why ultra-processed foods are so irresistible and how they have come to dominate food culture.

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have...

A consultant's advice on how Jaguar might better appeal to their customers falls on deaf ears.

The Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its...

A child is watching television, but suddenly a food advertising has a strange interference.

The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports....

A look at the sales practices employed at the LPE Superette run by John Beasley on Berwick Street market.

Five young Americans with severe Tourette's Syndrome take part in an experimental case study that transforms their lives and raises questions about...

The year 2024 marks the 50th anniversary of Paris Fashion Week. To mark the occasion, Loïc Prigent looks back on half a century of fashion design...